This is one of the more expensive canned tuna on the shelves. Not very sure why are they more expensive than the rest but at the very least, they taste rather decent. In fact, I really like this brand. And Heinz seemed to be a very popular brand around here and in many countries. I read that they dominate about 40% of the US canned tuna market which is pretty interesting. In Singapore, it is dominated by Ayam Brand, which is everywhere! Nearly every household in Singapore has purchased a can of Ayam Brand tuna before.